How to track your Blogger statistics with Google

Google owns Blogger (Blogspot), everyone knows that. But we all Blogger bloggers miss the statistics module that for example blogs already have. Since they’re in the same family I think it would be a good idea to implement Google Analytics with Blogger. But you never know, it might show in the future.

However, if you want to track your visitors on your Blogger/Blogspot without putting up a linkback-image to the tracking-service on your blog (that’s so 90′s!) then Google Analytics is the tool for you.

Since everyone doesn’t know how to do it, here is a little short tutorial for the newbies:

Track your Blogger (Blogspot) statistics with Google Analytics

How to set it up

  • Go to Google Analytics to sign up or log in.
  • When logged in, choose to create a new account (click on the menu next to “My Analytics Accounts” at the top right of the page and choose “Create a new account”) and follow the steps. When you get to “Tracking Code“, open up a new window/tab and log in to your Blogger account.
  • When logged in you will see your Dashboard, click “Design” under the name of your blog and you will arrive to Page Elements.
  • Then choose “Edit HTML” in the horizontal menu.
  • Take a look in the textbox and find the </head> tag.
  • Now you have to copy and paste the code from Google Analytics right BEFORE the </head> tag, then click  “Save Template“.
  • Then click “Save and Finish” at the bottom of  the Google Analytics page and you’re done!

To check your Blogger statistics, you just have to click on your account on the first page of Google Analytics. If it says “Tracking Unknown” in the status column, even after 24h (you have to wait a day until it starts tracking), you have done something wrong.

Also, you might want to get your blog “Google verified” (How to add and verify a site on Google) so your blog gets crawled – your chances to show up on search results increases. Here is a tutorial for you users.

(Latest update of this tutorial: August 1st, 2010)

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  1. Jahan says:

    Thank you Malin, It was so helpful

  2. Martin says:

    I’m giving up. The thing that’s always missing in the above posts, just in case anyone is still interested, is html code with h2 two times in brackets. I don’t know how to make this code appear in plain text.

  3. El Rico says:

    Google Anlytics says to pate the code “immediately before the closing tag”, not at the end of the body!

  4. El Rico says:

    No prob! It all changes so fast! Thanks for writing this article. I’m using Google Analytics now and I like it a lot! Incredibly useful. You can have an overlay of where all the clicks happened on your page — now that’s user friendly. See Ya Malin! xxx Rico

  5. nick says:

    Great wee tutorial – very easy to follow. Thank you!

  6. subcorpus says:

    done !!!
    now … should i add my custom domain or shud i add .blogspot …
    i guess it would be the same thing … right ???

  7. Ananth says:


    When I click on Stats in my blog it shows the following message:

    “There was an error while fetching stats. Please reload page.”

    Can you help?


  8. Dick Morris says:

    I’ve connected Google Analytics to my bog, and also Statcounter, yet I am often getting three different answers. Generally, the blog stats are recording more hits that the other two. Can anybody explain this?

  9. astra says:

    Hey guys,

    Happy New Year 2012 :)

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